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High Profile sits on Watson Road in Sunset Hills, the stretch of historic Route 66 that runs through the southwest corner of St. Louis County. It’s a familiar spot for people who live in Sunset Hills, Kirkwood, and Crestwood — a quick errand between the Watson Road shops and the Lindbergh Boulevard corridor rather than a trip downtown.
Because the store sits a quarter-mile from the I-44 and I-270 interchange, it’s an easy pull-off for neighbors coming from Fenton, Ballwin, and Webster Groves, most of them under 20 minutes away. Regulars from across South County treat it as their default stop, and the parking lot off Watson keeps the visit short.
Walk in and a budtender can point you through flower, pre-rolls, edibles, vapes, and concentrates, whether you already know the strain you want or you’re starting from scratch. Debit, Apple Pay, and Google Pay are accepted, and recreational shoppers 21 and older are welcome with a valid government-issued ID.
With High Rollers Rewards signup
With High Rollers Rewards signup
With valid Med Card
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Current cannabis industry employees
Active students and staff
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All customers age 60+
High Profile Sunset Hills anchors the Watson Road corridor in Sunset Hills and serves the surrounding South County communities. Kirkwood sits directly north, about 10 minutes up Lindbergh, while Webster Groves is roughly 4.5 miles and 10 minutes northeast by way of Big Bend and I-44. Crestwood and Fenton are both a short hop along Watson Road and I-44, each under 15 minutes from the lot. The I-44/I-270 interchange one block west puts Ballwin, Oakville, and much of west and south St. Louis County within easy reach.
High Profile St. Louis is at 10425 Watson Rd, Sunset Hills, MO 63127, along the Watson Road (historic Route 66) corridor just east of the I-44/I-270 interchange. There's a parking lot on site off Watson Road.
The store is open daily starting at 8am — until 9pm Sunday through Thursday, and until 10pm Friday and Saturday.
No — recreational customers 21 and older are welcome with a valid government-issued ID.
Yes, you can order ahead online and pick up in store, or shop the full menu in person with help from a budtender.
The menu includes flower, pre-rolls, edibles, vapes, and concentrates across a range of brands and price points.
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